Future of Transport: MaaS is Revolutionizing Urban Mobility

Wednesday 18th August 2021

Mobility as a Service (MaaS) is revolutionizing the way we think about transportation.

With the rapid development of technology and the sharing economy, MaaS offers personalized transport services that simplify everyday travel. It is available in many countries and is already helping millions of people choose the best way to travel around the city with just one click.

Today's cities are experiencing dynamically changing travel behaviour, with inhabitants increasingly willing to switch from private cars to sharing options such as bicycles, scooters, and car-sharing services. While having a choice in terms of price, speed, comfort, and environmental impact is positive, the sheer number of transport service applications available can make it challenging to determine which option is the most efficient.

MaaS solves this problem by consolidating all available modes of transport and services into one platform. It not only identifies the best transportation alternatives but also enables users to pay for their trip at one time, as if it were a single service. However, MaaS's main purpose is not to dictate the mode of transportation for the user, but to present a real offer based on multiple variables such as distance, price, comfort, ecological footprint, parking availability, or traffic situation. The final decision is left to the user through a single application.

MaaS has many advantages, particularly for companies looking to offer sustainable and flexible alternatives to car use. However, successful implementation depends on investment, policy, regulation, and the willingness of cities to adopt it. Companies need MaaS solutions that make it easier for employees to travel in a sustainable, simple, and digitized way. A single system for managing mobility budgets offers employees flexibility and encourages the use of alternatives to car transport. It also removes the administrative burden of traditional spending and helps manage corporate fleets more effectively, while helping employees make more sustainable mobility decisions.

Innovative MaaS platforms, such as Mobility Mixx in the Netherlands, create a one-stop-shop for users, simplifying the journey for all green transport without having to switch between websites or mobile apps. MaaS can revolutionize the way transport is done, combining private and public transport to create a seamless mobility 'ecosystem' focused on individuals' needs. By prioritizing environmentally friendly routes and leveraging advanced technologies, MaaS offers personalized travel options that go beyond traditional means of transport.

While there are still challenges to overcome, such as easy access to reliable and accurate data sources, transparency, and navigation, MaaS applications can become a "smart travel companion" that offers countless custom mobile solutions through data analytics. Automation acts as a digital workforce for fleet managers, helping them simplify multiple operations and efficiently manage critical tasks such as maintenance and security.

The implementation and development of MaaS is a complex process with many challenges, but it is essential to think about the possibilities and direction of MaaS development. Finding a common vision of how this model should work and creating conditions that allow all stakeholders in the MaaS sector to integrate their services is crucial. As new modes of transport such as car-sharing and e-bikes become more prevalent, MaaS has the potential to become a more environmentally friendly and efficient transport model.